Marketing strategy
9 Simple but Powerful Marketing Reminders from eduWEB Summit
Nine reminders on storytelling, strategy, student voices, AI, and the changing ways people find your college.
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Good ideas. Ready to put to work.
Articles, conversations, and practical resources for the people moving community colleges forward.
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56 results
Social media
Should Colleges Use Social Media to Ask for Donations?
How scholarship stories, donor recognition, and student impact can connect fundraising with your college’s mission.
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Email marketing
Why Your Courses Aren’t Filling — And One Approach That Can Help
Move beyond a single course announcement with email sequences that address benefits, objections, and the decision to enroll.
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Social media
What It Really Takes to Do Social Media Right in Higher Ed
Make the work behind social media visible—and build a clearer case for the time, people, and resources it needs.
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Paid search
Take Control of Your College’s Paid Search Advertising: Own Your Data!
Why colleges need ownership of their ad accounts, campaign history, and data, with questions to ask your agency.
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Search visibility
How College Students Search: A Lesson from the First Day of the Semester
What students’ search habits reveal about finding the catalog, financial aid, and program information quickly.
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Social media
Hook, Laugh, Engage: How Memes Win Over College Students on Social Media
Explore how humor and shared student experiences can support connection, participation, and more relatable college content.
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Public relations
Leveraging College Faculty and Staff to Boost Publicity in the Era of Social Media, Search and AI
Help faculty and staff share their expertise to strengthen your college’s visibility across media and search.
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Social media
Community College Month: Social Media Tactics to Boost Engagement
Ideas and examples for celebrating Community College Month and encouraging your community to join the conversation.
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Leadership
The IMPACT Framework
A framework for connecting marketing and communications with student success, institutional goals, and community impact.
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Enrollment marketing
FAFSA Marketing 101: A Guide for Community College Marketers
An archived guide to helping students and families engage with financial aid through coordinated marketing and outreach.
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Team capacity
Social Media for Community Colleges: Do More With Less
A webinar on balancing social media expectations with limited staff time and competing institutional priorities.
Read the articleThe podcast
The Hidden Gem
With Maya Demishkevich
Part of the Enrollify Podcast Network
Community college voices. Practical perspective.
A fresh perspective for the work ahead.
Conversations with community college leaders and marketing practitioners about enrollment, student success, communication, and the role marketing plays across an institution.
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Find a practical starting point for your budget, search visibility, or paid search program.