Stay Ahead in Higher Ed Marketing
✅ Exclusive invites to FREE webinars
✅ Game-changing higher ed marketing insights
✅ Must-have resources to level up your strategy
Social media marketing plan is the first and most important step to effective social media management.
You will get a 9-page social media marketing plan template created specifically to support your Community College's goals.
Additionally, you will get channel-specific strategies for Instagram, Facebook, and TikTok provided in an easy-to-edit format you can adjust to your needs.
Instagram, Facebook and TikTok checklists are also included. They can be used to conduct demographics and visual audit of these three social channels as well as track performance and identify potential opportunities.
The social media strategy is rooted in understanding of your target audience.
You will get access to resources to learn how to create and use your own personas. You will also get a persona worksheet: a 1-page document that has everything you need to truly understand your ideal customer. A ready-made social persona documents for your top target audiences - High School Student is also included.
Personas is a living document that should be used as a starting point for any copy and collateral development.
Coming up with ideas and writing content for Facebook is time consuming, so we've done it for you! You will get 30 new professionally-written, ready-to-publish posts for Facebook designed to cover your monthly needs.
The posts are created around 4 goals (Educate, Entertain, Promote, and Engage). When appropriate Canva graphic template will also be included.
Post as-is or plug in details unique to your college.
*Unique posts are created for each month. Copy is rooted in your customer lifecycle.
You will get 30 professionally-written, ready-to-publish captions for Instagram created around 4 goals (Educate, Entertain, Promote, and Engage) and targeted to high school students, current students, and career changers/starters. Post as-is or plug in details unique to your college.
Also included, professionally designed Canva post graphics and carousels that you can customize to suit your College's look and feel. Simply switch out the fonts, colors, images or graphic elements to match your branding.
*Unique posts are created for each month. Copy is rooted in your customer lifecycle.
Whether you currently have a TikTok and want to create more videos or want to get started and need ideas, our TikTok video scripts are a perfect way to accomplish either.
You will get 15 TikTok Video Scripts ready to implement. The videos are targeted to appeal to high school students, dual enrollment and current students.
Posting reels is a proven strategy to grow your reach, engagement and audience. Since researching trends and coming up with ideas takes a lot of time and creativity, we provide you with 15 engaging reel scripts for Instagram so you are never stuck thinking what to record.
Create these reels yourself, hand them off to your social student ambassadors and see your impact grow.
From the audit, you will quickly learn how to imporve your college's reach and engagement!
The audit will provide an overview of your college’s social:
We can help you with that and more...
Submit the form below if you have any questions or want to jump on a call to learn how the College Crusader can boost your social media efforts (regardless of where you currently are!).