We know the work from the inside.
Our perspective comes from leading marketing within a community college. Student needs, internal approvals, and limited staff time shape the plan from the start.
About College Crusader
Community college marketing. Built from the inside.
What makes us different
Your reality shapes our approach.
Competing program priorities. Limited budgets. Big enrollment goals. We build the work around the decisions community college marketers make every day.
Strategy and delivery belong together.
We connect marketing decisions with the campaigns, content, data, and systems that make them happen. Get help setting the direction, doing the work, or both.
We build the tools we wish we’d had.
Practical tools help you work through budgets, search visibility, and campaign performance yourself. Consulting, audits, and hands-on support are there when you need more.
Founder leadership
The founders behind College Crusader.
Maya and Alex Demishkevich bring together the disciplines behind College Crusader: community college marketing and practical technology. As founders, they guide the company’s approach, strategy, and standards for the work.
Maya Demishkevich
Co-founder Marketing & strategy
Maya brings more than 15 years of higher education marketing experience, including leading a community college marketing department. Her perspective connects institutional priorities with student needs and the realities of getting work done.
Alex Demishkevich
Co-founder Paid search & measurement
Alex connects paid search with the measurement and systems behind it. His focus spans campaign performance, conversion tracking, lead response, and practical tools that help colleges see where their investment is going and what deserves attention.
Our approach in practice
Explore what we’re putting to work.
Get a feel for how we think through the tools we build, the conversations we host, and the guidance we share.
Practical tools
A clearer next decision.
Explore Budget Planner, Paid Search X-Ray, and the SEO Tool—built around the questions on a marketer’s desk.
Explore the tools
The Hidden Gem podcast
Perspective from the field.
Maya’s conversations with community college leaders and practitioners explore enrollment, communication, and student success.
Explore the episodes
Employee advocacy guide
Put your people’s voices to work.
A free 26-page guide to building a sustainable program that helps faculty and staff share your college’s stories. Request a copy through our contact form.
Request the free guideLet’s talk
What would you like to work on?
Tell us a little about your college and what you need. Ask about a tool, explore support, or start with a question.