Written by Maya Demishkevich

social media for community colleges

This is an excerpt from an article Maya wrote for Counsel, a magazine from the National Council for Marketing and Public Relations, about the importance of social media marketing at a college.

Today, many community colleges deal with an in-house shortage of social media expertise. Add in limited support from faculty and staff outside the marketing department, plus the sometimes minimal student participation in content development. These challenges can make it overwhelming to figure out how to use social media to its fullest potential.

Social media marketing is not apart from other marketing endeavors and should be a vital part of the college’s integrated marketing strategy that aligns with their core objectives.

What if every community college president was on board 100% to support their college’s social media strategy? What if they took the following big steps toward ensuring their school is fully leveraging social media? The result could be the golden trifecta: improved enrollment, retention and brand awareness.

Read the rest of the article.

I love College Crusader. It is very helpful to me, as a social media manager, and provides relevant information for our college. The content is excellent!

Candice Vialpando

Truckee Meadows Community College, Marketing Manager

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