Social Media Amplification through College Publicity. Digital image. OpenAI's DALL-E, 2024.Higher education
April 21, 2024
Streamline Your Community College's Social Media Content Creation & Strategy
Have you ever considered that there might be an EASIER and FASTER way to grow your Community College's social media impact and create content that connects and engages!?
College Crusader gives you instant access to ready-to-use social media strategy, captions, reel scripts, memes, videos, curated content, customizable graphics, actionable trainings, guides and more done for you.
If you are a busy social media manager, PR manager or marketing director at a local Community College and you find yourself saying:
“I wish I had more time for social media management”, “I wish I had a better social media strategy”, “I struggle to stay on top of the everchanging social media landscape”, “I don’t know what to post to get engagement” … or you just want a giant time-saving, stress-saving shortcut.
We have a solution literally made for you.
Simply sign up for College Crusader and have everything you need to maximize the potential and embrace Social Media as a vital part of your College's overall strategy.
Social Media Strategy
Ready to apply social media marketing plan to support your Community College's goals.
Additionally, you will get channel-specific strategies for Instagram, Facebook, and TikTok provided in an easy-to-edit format you can adjust to your needs. And this is just the beginning -- we will be adding more channels over time!
Social Personas
The social media strategy is rooted in understanding of your target audience. You will get ready-made social personas documents for the top seven target audiences (High School Students; Dual Enrollment Students; Parents of HS Students; Career Starters/Changers; Career Advancers; Current Students; Personal Enrichment Students). Personas is a living document that should be used as a starting point for any copy and collateral development.
Social Content & Calendar
Every month you will get new professional, ready-to-publish content for Instagram and Facebook created around 4 goals (Educate, Entertain, Promote, and Engage).
- 60 captions. Post as-is or plug in details unique to your college (See examples).
- Content around monthly holidays/observations.
- Prompts for everyday stories, engagement & content ideas.
Plus, you will get:
- 30 engaging reels scripts for Instagram and TikTok so you are never stuck thinking what to record (See examples).
Templates and Checklists
Inside College Crusader you will find professionally designed Canva post graphics that you can customize to suit your College's look and feel. Simply switch out the fonts, colors, images or graphic elements to match your branding. In addition, every month we will be adding new checklists and guides, to help you stay on top of your social media performance.
Educational Resources
We will keep a pulse on quickly changing social media and provide "must know" updates and resources straight to your portal.
Every month we will be providing exciting new additions to alleviate your workload and make social media your most effective marketing channel. You will be first to get access!
Imagine how it will feel..
- To be saving so much time and frustration that you can put it to other things like engaging with your audience, presenting results, etc. and significantly reduce your stress.
- To feel confident that you have a solid strategy that supports your College's annual goals.
- To shortcut your content creation so you can focus on what you do best - helping your College grow enrollments, student retention and brand awareness.
I bet that would feel pretty good!
“
“This is amazing! I wish I had this when I was working as a Director of Marketing and Media Relations at Temple College, Texas!"
ELLEN DAVIS
Choose the annual subscription package plan below and save. Not ready to commit? Explore our a la carte options.
Package I
Social Media Plan & Strategy $900
Includes: Social media marketing plan template;
Instagram, Facebook, TikTok strategy templates; Personas training and templates.
On-going monthly $599
Package II
Social Media Plan & Strategy $900
Includes: Social media marketing plan template;
Instagram, Facebook, TikTok strategy templates; Personas training and templates.
On-going monthly $975
$
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Let's face the facts:
Managing numerous social media accounts for the College is far more than posting upcoming events & registration deadlines.
It takes a lot of time, creative skill, analytical mindset, understanding of the platforms and audiences, and collaboration.
How do I know? I've been there!
Hi! My name is Maya and for the last 6 years I oversaw a marketing department at a local community college.
When speaking to my counterparts at other community colleges, I’ve discovered that they were dealing with similar issues such as staffing shortages, lack of social media knowledge and strategy, limited faculty support and participation in content development, and I sensed a general overwhelm as they were trying to figure out how to leverage social media not only as one of the communication channels, but a strategic tool to promote the College’s mission and support annual goals.
That’s when I got the idea to launch the College Crusader, a resource that can help not only one but ALL community colleges to improve their social media presence, grow their visibility, promote college’s mission, educate their community and do so in a more efficient and effective way.
Frequently Asked Questions
College Crusader is specifically designed for Community Colleges’ marketing and PR departments. Whether your college has a dedicated social media manager, or social media is part of somebody’s long list of responsibilities, you can benefit from this service. If social media is not currently part of your marketing mix, College Crusader can get you started.
If your college already has a robust social media strategy, posts, and creates video content on a regular basis unique for each platform, and monitors results and trends, then College Crusader can augment your efforts and save you a lot of time. You could use the saved time to engage more with your followers, develop reciprocal partnership with local businesses and influencers, create more stories and live videos, report on your success and results to the broader college community so more faculty and staff want to get involved.
Getting results from social media and doing it right, takes a lot of time, creative skill, analytical mindset, understanding of the platforms and audiences, and collaboration. Writing meaningful posts unique to your target audience along with creating engaging reels, videos, and stories just for one platform takes a lot of time. Multiply it by 2 to 5 different social platforms, and it becomes impossible for one person to perform this job along. College Crusader can help your social media manager maintain presence on multiple platforms, grow visibility, promote college’s mission, educate your community and do so in a more efficient and effective way.
Outsourcing social media content creation to an agency is not only expensive, but also time consuming. It will most likely take you a significant amount of your time to educate the agency on your audiences, how community colleges are different, what programs you offer, the benefits of choosing a Community College, your enrollment lifecycle, and more. Trust me, I’ve tried it.
At College Crusader, we will provide you with the content grounded in our extensive knowledge of community colleges so you would not have to spend a lot of time helping an agency to help you.
Once you make your first month’s payment, you will:
1. Get your login to the College Crusader portal with everything you need to get started.
2. We will set up an onboarding call to answer any questions and to walk you through the process.
3. Month one is focused on developing your social media strategy, analyzing your current performance, identifying metrics to track. Don't worry, we will make it super easy with already created documents you just need to edit/tweak based on your college's goals.
4. Month two, you will get access to the monthly calendar with ready-to-post content and reel scripts.
Feel free to use below stats to support your case:
According to Statista Research Department, 82% of the population have a social networking profile and 2 hours and 7 minutes is the average time spent on social media per day. This means that your prospects spend a lot of time on social media and so should your college if you want to connect with them, stay top of mind and extend your reach.
Per RNL’s “2021 E-Expectations Trend Report”, more than half of teens researching colleges use social media in their research. That percentage increases once they have decided to apply. Teens reported Instagram, YouTube, Facebook, Twitter and TikTok are the top five social channels they use for college search. Social media is an early brand builder. What impression do students get from your college’s social media?
In addition to the growing importance of social media for colleges, we would also suggest talking to your supervisor/leadership about the growing challenges of managing multiple social media accounts:
- Fragmentation. Growing number of social channels (The average social media user engages with an average of 6.6 various social media platforms).
- Different Requirements. Each social platform serves specific audiences, has specific requirements and best practices.
- Feeding the Content Monster. Creating fresh and meaningful content for each audience and each channels take a lot of consistent effort, time, and creativity.
- Resource Intensive. Brainstorming, planning, content creation, collaboration, photography, graphic design, video production, student training and management, measuring, testing, keeping up with the trends requires a lot of time, talent, as well as different skills. Even if you have a dedicated social manager, it is very hard to find a person who is good at all of this.
- Campus Involvement. Campus acceptance, contribution and collaboration (Social media is called “SOCIAL” for a reason). Every minute you save by not working on what College Crusader already provides, you can dedicate to getting your campus involved in your social media efforts, making your presence authentic, educational and engaging.
- Training Account Managers. Providing on-going training and support for faculty and staff.
- Monitoring. Staying on top of non-flagship social media accounts, groups, and pages and well as mentions.
- Engagements. Replying to followers’ questions, comments, negative/inappropriate conversations.
- Saturations. Declining organic reach and engagement rates. Increasing ad cost.
No.
You can continue using your favorite social media scheduling tools. Just copy and paste from our monthly content calendar and schedule it.
We will be adding strategies and content for other channels over time. Based on our research, Instagram, TikTok and Facebook are the three platforms that can have the highest impact on your college’s brand awareness, retention, and recruitment.
Sure! Here are some samples for your review:
Download Samples
Ready to benefit from College Crusader?
Submit the form below if you have any questions or want to jump on a call to learn how the College Crusader can boost your social media efforts (regardless of where you currently are!).