In this episode of The Hidden Gem, host Maya Demishkevich welcomes Raven Haller, a social media specialist and former social media ambassador for Carroll Community College. Raven shares her journey from being a student ambassador to joining the college’s marketing team, offering a unique perspective on the impact of student-driven content in community college marketing. Together, they discuss the challenges and opportunities of using social media to engage students, break stigmas, and highlight the value of community colleges.

Key Takeaways:

• Learn how integrating students into content creation can dramatically boost engagement and help colleges connect with their audience on a deeper level.
• Hear Raven’s perspective on breaking the stigma around community colleges and how authentic, student-led content can shift perceptions.
• Discover why balancing entertainment and information is key to effective social media strategy, especially when targeting younger generations like Gen Z and Gen Alpha.
• Find out how colleges can avoid common social media mistakes, like overly long videos or text-heavy posts, and focus on value-driven content.
• Understand the importance of engaging with audiences beyond posting content, including responding to comments and creating community connections.

This episode offers valuable insights for college marketers, leaders, and anyone looking to improve their institution’s social media presence and engagement.

Raven Haller  /Social Media Specialist / Carroll Community College

Raven Haller is a digital marketing professional with a degree from Stevenson University and over five years of experience in social media marketing and management. Currently, she serves as the Social Media Specialist at Carroll Community College, where she manages the college’s online presence and creates engaging content. Passionate about helping small businesses grow, Raven focuses on building strong, authentic social media strategies to drive engagement and brand loyalty.