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Social Media Strategy
Creating Social Media Strategy That Drives Results
Your college’s social media presence should do more than just exist—it should engage, inspire, and deliver measurable results. At College Crusader, we specialize in crafting tailored strategies that align with your institution’s mission, goals, and audience. Our services include:
1. Social Media Strategy for Community Colleges
Designed specifically for community colleges, our ready-to-use 9-page social media plan template is tailored to your unique needs. These strategies address your audience lifecycle, align with your mission, and provide actionable steps to elevate your online presence.
Additionally, you will get channel-specific strategies for Instagram, Facebook, and TikTok provided in an easy-to-edit format you can adjust to your needs.
Instagram, Facebook and TikTok checklists are also included. They can be used to conduct demographics and visual audit of these three social channels as well as track performance and identify potential opportunities.
2. Custom Social Media Strategy Development
Need a more personalized approach? We’ll work with you to develop a fully customized social media strategy that reflects your institution’s goals, challenges, and opportunities. From audience research to platform-specific recommendations, we’ll help you create a plan that delivers meaningful results.
3. Personas Training & Templates
Understanding your audience is key to creating impactful content. Our personas training and templates equip your team with the tools to identify and engage your target audiences effectively. By crafting detailed audience personas, you’ll ensure your social media strategy resonates with prospective students, alumni, and other key stakeholders.
You will get access to resources to learn how to create and use your own personas. You will also get a persona worksheet: a 1-page document that has everything you need to truly understand your ideal customer.
4. Instagram Captions Copy
You will get 30 professionally-written, ready-to-publish captions for Instagram created around 4 goals (Educate, Entertain, Promote, and Engage) and targeted to high school students, current students, and career changers/starters. Post as-is or plug in details unique to your college.
Also included, professionally designed Canva post graphics and carousels that you can customize to suit your College's look and feel. Simply switch out the fonts, colors, images or graphic elements to match your branding.
*Unique posts are created for each month. Copy is rooted in your customer lifecycle.
Ready to take social media strategy to the next level?
Submit the form below if you have any questions or want to jump on a call to learn how the College Crusader can boost your social media efforts (regardless of where you currently are!).