You will learn about:

• The reasons community colleges should be investing in social media
• The benefits and challenges of running a social media student program
• Strategies for recruiting, compensating, and training students
• Managing gen Z workers and collaborating on content creation

We also addressed the following questions from the audience:

• How do you get students to get involved as an ambassador? We struggle with getting students excited and energetic about participating on camera/social media.
• Another challenge we see is content approval. How do you make sure the students don’t go rogue. What’s the approval process?
• Do you give students full access to school accounts?
• How to measure results?
• How do you handle Instagram audio? I’ve noticed the school account has very limited access to trending audio vs. my personal account.
• Just generally people seem to take things very personally online. How do you handle posting something that seems innocuous and then a few people comment and seem offended? The ultimate scare is putting something out and then having it go viral for the wrong reasons.
• How do you handle other departments wanting their own Instagram accounts?
• What is a posting frequency?
• How many posts are the students creating per week?
• How many hours are the students working per week?
• Do you ever double dip by posting to TikTok and then sharing to reels?
• Do you focus on specific classes/start dates? We struggle with departments relying heavily on traditional posts to advertise their classes and they don’t get much traffic. I feel like it clutters our account.

I am certain you will find this webinar very informative, practical, and inspirational!

Learn more about our Student Ambassador Toolkit for Managers and Training for Students with resources for managers and students.