Resource Optimization

Social Content Capacity Estimator & Resource Planner

Evaluate your college's ability to create organic social media content given your current resources. Explore strategies for making the most of your resources while improving effectiveness and efficiency.

Choose Your Social Media Platforms

Select the social media platforms you believe your college should be active on.
Most colleges are present on all of these platforms. If you are currently not active on a certain platform due to resource constraints you should still select it as it will allow you to see what resources are needed. Only leave out a platform if you are convinced it is not a good fit for your target audiences or you cannot be present on it due to external factors (e.g. some district or states discourage establishments from using TikTok).
Instagram
Facebook
TikTok
LinkedIn
X
YouTube

Instagram

Default content frequency values below are based on the conservative industry standards and recommended best practices, but feel free to adjust these weekly requirements as you see fit.
Posts a week
-
+
Stories a week
-
+
Reels a week
-
+
Lives a week
-
+

Facebook

Default content frequency values below are based on the conservative industry standards and recommended best practices, but feel free to adjust these weekly requirements as you see fit.
Posts a week
-
+
Lives a week
-
+
Stories a week
-
+

TikTok

Default content frequency values below are based on the conservative industry standards and recommended best practices, but feel free to adjust these weekly requirements as you see fit.
Videos a week
-
+

LinkedIn

Default content frequency values below are based on the conservative industry standards and recommended best practices, but feel free to adjust these weekly requirements as you see fit.
Posts a week
-
+
Articles a week
-
+
Videos a week
-
+

X

Default content frequency values below are based on the conservative industry standards and recommended best practices, but feel free to adjust these weekly requirements as you see fit.
Tweets a week
-
+

YouTube

Default content frequency values below are based on the conservative industry standards and recommended best practices, but feel free to adjust these weekly requirements as you see fit.
Videos a week
-
+
Shorts a week
-
+

Estimated Content Hours Needed Per Year

Based on your content needs, we calculated the total number of hours required to create and manage content on the specified platforms.
{R5} hours per year
Now that we know how many content hours we need, we can calculate the staffing requirements.

Evaluate Your Internal Resources

Tell us about your existing team and their content creation capabilities.
This step will help us determine your current content production capacity.

Annual salary

Annual salary with benefits for a full-time marketing employee responsible for social media.
For example, if you are a one person marketing department, in this field you would enter your total compensation as incurred by college.
-
+

Number of employees

Number of full-time marketing employees responsible for social media in your department.
For example, enter 1 if you have a digital marketing manager whose responsibilities include managing social media.
-
+

Percentage of time

Percentage of time your full-time employee is allocating
to social media content creation (creation only!).

For example, a digital marketing manager responsible for social media (among other things) might be able to allocate 20% of their time to content creation, while a fully dedicated social media manager might be able to allocate up to 100%. If you have 100% FT employee plus another employee that allocates, say, 30% of their FT job, you would put 65% (and put 2 in the number of employees field above).
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+

Uncover the Resource Gap

We crunched the numbers and below is your current resource gap – the difference between what you need and what you can currently produce.
1
To cover 100% of your social media content creation plan you need: {R5} hours, which equates to {R7} full-time employees
2
Your department currently
allocates: {R12} hours
3
Your current resource gap is {R20}%
Ready to explore resource allocation strategies?

Now that you know the gap, let's explore options
for allocating resources effectively to bridge that divide
Full-time people
ideal
{R7} workers
current
{Q18} workers
Time employees could allocate to content creation a year
ideal
{R8} hours
current
{R9} hours
Time allocated to social at the college
ideal
100%
current
{Q19}%

To increase current values,
use a solution from College Crusader 😎

Boost content creation
with ambassadors 🚀

-
+

Improved Resource Gap
{R20}% → {R21}%

Cost of Solution
${R6}

To cover 100% of your social content creation needs in-house, you will need

Full-time employees -
Total annual cost -

Explore how you can do more with less by optimizing your social media resources. Adjust the inputs below to see real-time scenario changes.

Number of social student ambassadors (a year)
Social student ambassador compensation (a year per student)
Full-time employee salary (annual + benefits)
Time current employee allocates to social media (% of time)

Social Media Resource Optimization Scenarios

Your Current Setup
With Addition of College Crusader
(annual subscription)
With Addition of College Crusader and Social Student Ambassadors
Social Content Creation Needs Covered
20%
60%
90%
Time spent on social creation a year
1,000 hours
1,500 hours
2,000 hours
Annual Incremental Investment (cost of the solution)
$12,000
$10,000
Total Annual Social Media Content Creation Cost
$15,000
$27,000
$37,000
Content Production Cost Improvement (hourly rate)
$45
$35
$25

Ready to take your college's social media game to the next level?

We're here to help! Contact us today, and let's discuss how College Crusader can tailor a solution to bridge your content and resource gap. Don't hesitate to reach out – we're excited to assist you in achieving your social media goals

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