If you work in higher education, especially on the continuing education side targeting adult learners, you probably know this frustrating cycle: You launch great course or [ read more...]
If you believe social media is important in higher education—this article is for you. Because here’s the truth: Social media is one of the most powerful tools [ read more...]
image by Midjourney Higher education institutions invest significant resources in paid search, aiming to connect with prospective students. But what happens when that investment turns into [ read more...]
The first day of the semester always brings a spike in foot traffic – hallways buzzing, new students finding their way, and campus coming alive. But [ read more...]
Memes have become a cultural currency on social media, particularly among college students. They are highly relatable, easy to consume, and, most importantly, fun. By tapping [ read more...]
Social Media Amplification through College Publicity. Digital image. OpenAI's DALL-E, 2024.Higher education institutions often overlook or underutilize a critical strategy: leveraging their faculty and staff to [ read more...]