In today's digital age, having a robust social media presence is crucial for any institution to achieve its goals. However, many college marketers overlook the most cost-effective and organic way to maximize their social media efforts – leveraging the natural influence of college presidents and other internal leaders.
In this short presentation you will learn about my recent research, where I've interviewed ten community college presidents to explore the impact social media has on their leadership at the college.
You will learn about:
- The Social Leadership Framework, a new approach developed through extensive research and interviews with community college presidents.
- The benefits of higher ed leaders using social media and how they can become more efficient and effective with their online presence.
- The ways college marketers can support their leaders on their social media journey and leverage their influence to enhance their marketing efforts.Â
Social Media Training for College Leaders, Faculty & Staff
Unleash the untapped potential of your leaders on social media to increase college's reach, build community and strategic relationships, and strengthen your institution's reputation.