eduWeb Summit 2025 was packed with insights that apply far beyond higher ed.
If you’re building a brand or leading marketing in 2025, these are the themes to watch:
1. Make people feel.
Facts won’t move your audience. Emotions will. Stories will. That’s how trust is built.
2. Your people are your best ambassadors.
The polished campaign matters. But so does the real voice of a student, employee, alum, or customer. The most powerful marketing is shared, not scripted.
3. Don’t chase trends. Build strategy.
The algorithm will keep changing. Your mission shouldn’t.
4. AI is powerful when used with purpose.
It won’t fix a broken funnel. It won’t replace good strategy. But it can make your work smarter, faster, and more personal — if you guide it.
5. Design for them, not you.
Your digital experience isn’t for you. Test it. Map it. Make it make sense for your audience.
6. Repurpose what already works.
Some of your best content is buried in a folder somewhere. Bring it back. Give it new life.
7. Optimize for humans and algorithms.
Write for people. Structure for machines. Do both or get buried.
8. Search behavior is changing.
People aren’t just Googling. They’re asking AI. They’re skipping websites. They want answers. Now.
9. Social media is still your best storytelling tool.
It’s not just about updates. It’s how you build relationships. But only if you show up consistently.
Couldn’t attend?
Allison Turcio, Ed.D. recorded incredible recaps of the sessions she attended. If you couldn’t be there, this is the next best thing.
Her takeaways are sharp, quick, and packed with insight:
- The Student Search Process in 2025
- Aligning Marketing Strategy with Identity and Mission
- The ROI of Clear Messaging
- What Higher Ed Marketers Must Know About Student Search
- The Future of SEO for Higher Ed
🎧 Listen here: https://www.enrollify.org/podcasts/the-application-with-allison-turcio
eduWEB Summit 2025 Video Recap
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